When the MECCA MAX press release landed in our inbox, we did a little (ok, make it big) happy dance…. Why? Well from the 1st August 2018, MECCA MAX, the brand made by beauty-junkies for beauty junkies, is proudly, delightfully and definitively 100% vegan. Meaning that the entire collection contains no animal-derived ingredients or undergoes animal testing of any kind.

We already loved that they were cruelty-free, so you can imagine our excitement when, as a result of listening to customer requests for 100% vegan lines, they reviewed their entire collection and took the plunge to vegan. Brand Manager, Ellie Hockley said “We knew that animal friendly products were important to our customers, so it made complete sense for us to remove any animal derivatives or by-products from our formulations without compromising on their performance”.

This means you’ll be able to experience all the latest holy-grail products (at an affordable price) as well as blockbusters like Banana Bake Skin Filter and the Bring on Bright Illuminating Primer, comfortable in the knowledge that they’re absolutely, 100% animal friendly.


Image courtesy of MECCA MAX