An innovative new skin care brand (that took more than 11 years to create), Versed, recently made its debut in Target. The range is made up of 19 products, including cleansers, treatments, moisturisers, a brightening serum, facial peel and eye cream. Its use of powerful and proven ingredients, such as soothing eucalyptus oil, hydrating aloe leave juice and brightening vitamin c, combat everything from dryness to acne to aging.

After years of consumer research, we started to notice a gap in the beauty market,” explained Katherine Power, CEO and founder of Versed said: “Shoppers were looking for a brand that was deeply rooted in research and was comprised of clean products that not only work great, but are easy to use and make them feel good. 

“We’ve checked all three boxes with proven, powerful ingredients, simple icons and an online quiz that directs users to products that address their specific skin concerns. And because we’re so confident in the results, our launch campaign is free of airbrushed skin and paid influencers.


Of the new range, Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services said: “The Versed collection offers trend-forward products that are affordable, made with cleaner ingredients and above all, are effective.

Versed is cruelty-free, vegan and free from more than 1,300 common toxins, as well as added colours and fragrances. The product packaging is made from low-waste materials and includes a set of prescriptive icons to help you pinpoint the right products for your skin. And with nothing in the range priced over $20, it’s incredibly budget-friendly too.