Launched in the UK back in January 2014, Veganuary is an annual event that encourages people to try vegan for January (and beyond). The organisers’ vision is simple – they want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.
Fronted by one Joaquin Phoenix (and a load of other celebs that you clearly have to be British to recognise), the campaign has so far seen more than 500,000 people worldwide taking the pledge to try the vegan lifestyle. (Organisers reckon in reality 10 times more that that take part without officially registering.)
If you do register (you can do that here) you’ll be supported on your one-month vegan journey through a series of emails, social media content, Facebook support group, an ecookbook and meal plans.
It’s free to join up (you will be hit up for a donation soon after) and takes a minute at most. You can also fundraise by getting people to sponsor your vegan month with proceeds going to Veganuary (yes, it’s a registered charity).
Last year’s Veganuary was the most successful to date, with more than 250,000 people from 159 countries taking part, and this year the aim is to get 350,000 to take the pledge.
Some interesting learnings from last year are:
• Australia had the fifth most participants in the world after the UK, US, India and Canada.
• 87 per cent of pledgers were female. This kind of figure always comes as a surprise to us, seeing as how many ‘faces’ of the vegan movement are men.
• The most popular reason cited for signing up was ‘health’, followed by ‘animals’, with ‘environment’ coming in a distant third.
• The majority of people fell into the 25-35 age bracket.
Sign up here: au.veganuary.com