There’s a new tuna in town and it’s ruffling feathers (or should that be fins?). Vegan tuna. It’s plant-based which means it’s seafood-free, mercury-free and gluten-free, yet packed with nutritious omega 3s and features the light, flaky texture of the real thing.

Created in collaboration with seafood industry experts to help address the growing crisis of global fish stocks being overfished and depleted, you wouldn’t think there was much to offend.

But the vegan tuna brand, Tuno, that has already hit shelves at Coles, has made a big splash – and not in a good way – with the Australian seafood industry.

Tuna manufacturers claim it is named and packaged in such as way that it’s trading off the good reputation of the seafood industry. Just like producers in other areas of food manufacturing, they have called for clearer labelling on ‘alternative’ products.

The company behind Tuno points out that the packaging clearly states it’s a ‘plant-based protein’.

And Vegan Australia has weighed in by saying that it goes both ways, and the degree of animal suffering should be made clear on all non vegan food labelling.

Game on.

Loma Linda Tuno is available at, $2.35 for a 142g tin, in three flavours: Spring Water, Sriracha, and Lemon Pepper.

About the Author


Sara is a journalist by trade and spent many happy years editing magazines until people stopped buying them and she was forced to transfer her talents to a brave new digital world. Sara lives in the inner city with two small kids, a dog and a cat, and tries her darndest to live an ethical life.

Sara’s background as a journalist and editor includes lengthy stints on titles such as inside out, donna hay magazine and the Sunday Telegraph (no judgement!). She has freelanced for a plethora of brands including Body + Soul, Marie Claire, GQ and Qantas Insider. She has also worked client side in property, retail, fashion, beauty and food.

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