Finding your perfect mascara match is never easy. It’s not only the vegan ingredients that matter, but the formulation must perform under the most trying of circumstances. We cry, we sweat and work in humid climates; we swim and cycle before heading out on the town. And there are those of us who just need a little help building lash length and volume. But for every lifestyle crisis is a mascara formulation that rises to the challenge. Choose your weapon wisely!

The original tubing mascara, Blinc offers a wearable and completely smudge- and flake-free formula that will stay in place through sweat, tears and humidity until you are ready to remove it with warm water. There is no need for rubbing or makeup remover, saving your eyelashes from harsh treatment and unnecessary chemicals. Available in black, brown and dark blue.

At a budget-friendly price, Designer Brands offers several mascara formulations, including a tubing iteration, Beyond Amplifying Mascara, that has stellar reviews and is available at many pharmacies.

Another inexpensive, traditional mascara option, is Essence Lash Princess, highly praised for consummate reliability, and available at Priceline and Target.

Those athletic angels who love to swim and sweat need a stalwart formulation of waterproof mascara to offer insurance against panda eyes. Luckily, there are options such as Tarte Lifted Mascara, the perfect natural looking waterproof option, or Elf Waterproof Volumising and Lengthening Mascara if you’re budget challenged, to keep your lashes looking luscious.

If you need dramatic action for daily wear, or for the red carpet, Urban Decay Perversion Mascara, Too Faced Better Than Sex, Kat Von D Go Big or Go Home, Lily Lolo Big Lash, Tarte Lights Camera Lashes or Mecca Max Wink Ink Super Mascara are all reliable and highly endorsed formulas offering the combination of maximum impact and high performance.

If you are a lash connoisseur with some cash to splash, Chantecaille Faux Cils, Hourglass Caution Extreme, Ilia Limitless Lash and Inika Long Lash Mascara, are whispering your name with elegant, fluffy, flirty, lash-enhancing goodness, guaranteed to win hearts.

Even if mascara makes your eyes itch or burn, just like the poor bunnies in Draize testing, we have options for you: 100% Pure Black Tea Lengthening Mascara, Jane Iredale Purelash Mascara and Eye of Horus Bio Lifting Mascara, can comfortably do the job of bringing your lashes out to party without causing irritation. You can cry happy tears of relief, and get on with celebrating your cruelty-free life!

Photo by Atikh Bana on Unsplash

About the Author


Jessica Ferguson grew up on a nudist health farm in the Sunshine Coast hinterland to vegetarian parents, and was raised with ethical consumerism at the forefront of family life. In a small country town in Queensland, these ideals were often viewed as suspicious and against the norm.

While studying a Masters of Teaching, and a Bachelors degree in Anthropology from Sydney University, Jessica spent many years working part time in modelling and television, where her interests in beauty and fashion developed.

Making a sea change to the NSW Hunter Region earlier in 2019 with her surfer husband and twins in tow, has been a revelation, revealing a vibrant and fresh lifestyle, rich with dynamic and motivated people.

Jessica feels this is an exciting time to grow the vegan voice, as we witness an enlivened global movement towards plant-based lifestyles and social awareness.

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