It’s back! Vegan Fashion Week, Los Angeles. 10th – 15th October 2019. Given the global success and media storm created when it debuted in February this year, we’re not surprised.
Having worked at Vogue and ELLE many years ago, if someone told me a fashion week built around veganism would grace their pages, I wouldn’t for a minute have believed it. But indeed it has. And they weren’t the only fashion powerhouses to publish coverage – Harpers, Grazia and Marie Claire all got in on the action. Which just goes to show that all the stories about vegan fashion being the next big thing are definitely on to something.
We have founder, Emmanuelle Rienda, to thank. A creative visionary and long-time animal activist, Rienda created VFW to support the growth and success of vegan brands and to put vegan fashion on the map in a way that encourages open dialogue. This years theme, Fashion is Activism, will explore the challenges surrounding ecological and climate change through the lenses of fashion, creativity, ethics, ecology, science, technology and legal practices.
“The relationship between fashion, factory farming and climate change cannot be ignored. Vegan sustainable fashion is the ultimate answer to climate change and waste pollution. I created an inclusive and collaborative movement dedicated to redesigning the industry and the consumers daily habits” says Rienda.
In an interview with Vogue earlier this year, Rienda also said: “It’s not about being vegan or not. It’s about what you’re doing right now and how can we all evolve together.”
“We have global warming, climate change, the way people are treated in the fashion industry… It’s a real emergency, and our generation needs to act right now. I believe we can do it right away with what we wear and what we eat every day.”
VFW Founder, Emmanuelle Rienda
VFW Backstage, Feb 2019
VFW Runway, Feb 2019
With its Fashion is Activism theme, VFW is bringing sustainable and cruelty free fashion to the mainstream. We’re so excited that the team at The Vegan Company has decided to fly from Australia to LA to report back first hand from the awards dinner, the runway show, Vegan World and the two-day conference.
The Second Edition of VFW will officially launch with an Awards Night & Fundraiser at the Theatre at Ace Hotel on 10th October. Hosted by recording artist and actress, Kate Nash, award nominees include renowned vegans such as singer Miley Cyrus, actress Natalie Portman and Kristen Stewart’s fashion stylist, Tara Swennen.
Following the opening night, industry professionals and fashion lovers are invited to experience Vegan World (an educational vegan fashion trade show), held 14th – 15th October at the California Market Center. Highlights will include runway shows, a designer showroom with brands committed to embracing cruelty-free practices, a vegan lounge with delicious food and experiential activations. It will host the second edition of The Future of Fashion conference, which is something we’re particularly looking forward to. Themed around ethical and smart fashion literacy, we can’t wait to hear from leaders in this space – designers, scientists, policymakers, editors – and learn more about vegan and sustainable alternatives.
For a bit of fun, there’s also a vegan clothing swap taking place, plus for anyone harbouring any old fur jackets or leather boots, the team at VFW have organised to donate all fur, leather and non-vegan pieces to charities.
For more information, schedule and to purchase tickets visit veganfashionweek.org.
In addition to everything happening at VFW, we’re also planning to hit the streets and find out all the best vegan fashion, beauty and food LA has to offer. We’ll be posting daily to our IG stories (@the_vegan_company) as well as on Facebook, so be sure to keep up with the latest news.
About the Author
Co Founder, The Vegan Company.
Prior to launching The Vegan Company, Melissa co-founded Meat Free Week, an award-winning, global campaign aimed at raising awareness of the impact excessive meat consumption and production has on animals, the environment and human health.
Having traded life in the city and a successful career in magazine publishing for the serenity of coastal-country living, Melissa now lives in northern NSW, Australia with her husband, two daughters and a colourful menagerie.
Melissa believes there’s a huge shift occurring in the way the world views and treats animals and is excited to be a part of the global vegan movement driving this.
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