Step aside Heather Locklear, Melrose Place has a new hero. The first vegan fashion museum has opened on Melrose Place, in the centre of Los Angeles.

The intimate space opened in June for the purpose of promoting vegan fashion. It’s the brainchild of animal rights activist Jonathan Ohayon, who kick-started the FAKE (Fashion for Animal Kingdom and Environment) movement. His museum showcases cruelty-free clothing, accessories, art and beauty, and you can take a free 20-minute tour of the space that is part exhibition and part boutique.

On display are vegan and-ethical designs from brands such as sustainable formal-gown collection Joz Couture; cruelty-free handbag brand By Ninette; ethical Miami-based fashion label Anastasia Bones; and a Saint Vegan gown by Moreno Ferraro, designed in the colours of the vegan flag. Vegan flag? Yes, it’s a thing. There are also beauty products from Le Rouge Français.

Clothes and accessories are made from materials including Piñatex, cork, organic cotton and apple skin. In addition to fashion and beauty, the museum also shows works of art.

Seen something you like? You can buy pieces from the exhibition at a discounted rate and have them delivered to your (American) door.

The first exhibition runs until August 31. For more information on the vegan fashion museum, visit FAKE Movement.

Image: Fake Movement/Instagram.