When The Iconic launched in Australia back in 2011, the novelty of having something delivered to your desk in time for that pesky after-work function was reward enough. Now, our fastest growing online fashion retailer has given us even more reason to log on, with its exclusive Atmos&Here vegan footwear collection.

The capsule collection is available to shop now, and comprises of eight wearable styles in versatile shades of black, nude and toffee. (We love the Sage Mules, patent black vegan leather with a 7.5cm block heel and a pointed toe that looks awesome with jeans.)

You can search The Iconic using the keyword ‘vegan’; and there’s also now a ‘considered’ filter, that groups your potential purchases by their ethical cred.

As head of sustainability and ethical sourcing (yes, that’s a real job title!) at The Iconic Jaana Quaintance-James, says: “We know our customers are increasingly seeking out conscious style solutions and we want to empower them to do so. As part of our commitment to social and environmental responsibility, we’re thrilled to welcome Atmos&Here’s capsule, exclusively to The Iconic.”

And crucially, the Atmos&Here collection has the seal of approval from PETA. Almost 1000 companies worldwide are now backing up their own claims with the PETA-Approved Vegan label – a telling statistic in the growing demand for ethical and sustainable fashion. The sought-after logo celebrates companies utilising innovative, non-animal materials and components, while further making it easier for customers to make ethical style choices.

Images: The Iconic Atmos&Here vegan footwear collection


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