When The Iconic launched in Australia back in 2011, the novelty of having something delivered to your desk in time for that pesky after-work function was reward enough. Now, our fastest growing online fashion retailer has given us even more reason to log on, with its exclusive Atmos&Here vegan footwear collection.

The capsule collection is available to shop now, and comprises of eight wearable styles in versatile shades of black, nude and toffee. (We love the Sage Mules, patent black vegan leather with a 7.5cm block heel and a pointed toe that looks awesome with jeans.)

You can search The Iconic using the keyword ‘vegan’; and there’s also now a ‘considered’ filter, that groups your potential purchases by their ethical cred.

As head of sustainability and ethical sourcing (yes, that’s a real job title!) at The Iconic Jaana Quaintance-James, says: “We know our customers are increasingly seeking out conscious style solutions and we want to empower them to do so. As part of our commitment to social and environmental responsibility, we’re thrilled to welcome Atmos&Here’s capsule, exclusively to The Iconic.”

And crucially, the Atmos&Here collection has the seal of approval from PETA. Almost 1000 companies worldwide are now backing up their own claims with the PETA-Approved Vegan label – a telling statistic in the growing demand for ethical and sustainable fashion. The sought-after logo celebrates companies utilising innovative, non-animal materials and components, while further making it easier for customers to make ethical style choices.

Images: The Iconic Atmos&Here vegan footwear collection


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About the Author


Sara is a journalist by trade and spent many happy years editing magazines until people stopped buying them and she was forced to transfer her talents to a brave new digital world. Sara lives in the inner city with two small kids, a dog and a cat, and tries her darndest to live an ethical life.

Sara’s background as a journalist and editor includes lengthy stints on titles such as inside out, donna hay magazine and the Sunday Telegraph (no judgement!). She has freelanced for a plethora of brands including Body + Soul, Marie Claire, GQ and Qantas Insider. She has also worked client side in property, retail, fashion, beauty and food.

Our writers independently select all products featured on The Vegan Company. We only recommend products and services we love – and think you’ll love too. Just letting you know that when you buy something through our retail links, we may earn an affiliate commission.