It’s not every day an Aussie vegan make-up company is asked to create make-up looks for major designers at New York Fashion Week, but Aussie maquillage brand INIKA ORGANIC isn’t just any ordinary vegan make-up brand.

As a long-time beauty editor and writer, I can personally vouch that INIKA Organic is a standout make-up brand. Think: superior pigments, consistency and blendability and fashion forward shades, as well as the essential staples. It more than holds its own against global beauty brands and those designed in collaboration with mega-celebrities and star make-up artists. Being vegan just makes it even better in my books!




Little wonder then, that two US labels – Tadashi Shoji and House of Noni – chose the brand to create the make-up looks for their shows at New York Fashion Week recently.

According to Viv Foulsum, global PR and Communications Manager for the brand, the collaborations were a no-brainer.

“INIKA Organic is truly certified cruelty-free and certified vegan, no fine print. We believe that the artistry of makeup should be accessible to all but that it shouldn’t be at the expense of any living creature. We’re so passionate about creating never before seen vegan and cruelty-free formulas.

“Likewise, these designers have pledged their commitment to transitioning from non-vegan materials and textiles. Both shows were completely free from fur and feather. INIKA Organic was honoured to provide the exclusive artistry for all models.”




Tadashi Shoji, asked INIKA to create a ‘Galactic Glitter’ look to complement the new collection. “The new line was inspired by the heavenly bodies of the universe,” explains Foulsum, “with recurring motifs of suns, stars and the glittering Milky Way.”

NYFW make-up guru Pep Gay was the make-up director who created the look. He used Certified Organic Liquid Foundation to create fresh skin and gave a subtle blush and lip colour using INIKA Organics Certified Organic Vegan Lipstick in Pink.

Then, using only biodegradable glitter, he created a dramatic, glimmering wing leading out from the corner of the lid (INIKA’s Certified Organic Lip Serum adhered the glitter in place). The look was breathtaking.




Over at House of Nonie, the brief was ‘New Royalty’ to complement the collection’s clean lines and relaxed suit-styling, all of which mirrored the effortless chic of Megan Markle and modern-day royalty.

“Australian make-up artist Campbell Ritchie used our all vegan-range to deliver a ‘Megan Markle’ inspired appearance,” says Foulsum. “We were briefed to produce a look that reflected the effortless chic of the new Duchess of Sussex.”

Campbell used Certified Organic BB Cream to create a dewy, barely-there foundation, Eye Pencils in Black Caviar and Coco to smoke the lid out and Long Lash Vegan Mascara for natural definition.


The result? We’ll let the pictures speak for themselves.

For more information on INIKA Organic, or to shop the vegan-certified, certified-organic range, visit:


About the Author


After 30 years of working in Australian media, Shonagh is one of Australia’s busiest and most in-demand beauty, health, travel and lifestyle writers.

As a health and lifestyle journalist and consultant, Shonagh has worked closely with international wellness experts and icons, including Dr. Sandra Cabot, Therese Kerr and Miranda Kerr.

In other aspects of her work, she has travelled the world reviewing wellness retreats and luxe holiday destinations, and she has interviewed and written feature articles on some of the world’s best love celebrities, including Sting, Elle McPherson, Pamela Anderson, Simon Baker, Kylie Minogue, Gwen Stefani, Tina Arena, Heather Graham and many more.

She currently lives in the NSW Southern Highlands with her four dogs (three Siberian Huskies and one Maltese Cross), where she grows her own veggies and advocates ending Factory Farming and animal cruelty.

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