Bathroom beauty tutorials on Youtube often feature plush towels, expensive candles and high end lotions and potions, but have you ever seen a luxe vegan toothpaste among those fancy bottles and plush accessories?

Introducing a premium, vegan, Australian toothpaste that comes in three delicious flavours, complete with striking botanical designs by iconic Aussie artist Bruce Goold.

The Lovebyt experience comes in charcoal and mint, peppermint or cinnamon and clove, and is formulated with healthy, cleansing ingredients to brighten and enhance your smile without toxic/synthetic ingredients, so it’s good for you, and it’s good for the planet.

Founder Tash Scutts drew on her eight years in the fashion industry in the fashion industry for her inspiration.

“My vision for Lovebyt was to elevate every aspect of the oral routine,” she says. “I wanted to to develop an elegant product, free from nasty chemicals.”

Tash, who has two vegan daughters, says developing a vegan formulation was “the natural thing to do”.

Elevate your brushing routine from supermarket basic to beauty spa luxury at Lovebyt.