We’ve developed a bit of crush on Kat Von D and her beauty range here in the TVC office. It started when we met Kat’s talented and esteemed makeup artist, Stephanie Strazzere, at the Go Big or Go Home Mascara launch earlier this year and has developed into us stalking her insta page. Why? Well apart from waving the flag for animals and beauty lovers alike, it comes down to her authenticity. In a world where everyone is starting to look the same, Kat with her tatts and goth look shine. And her beauty products rock, too.

Kat Von D launched her makeup brand in 2008. Since then, it has become known for must-have products such as Tattoo Liner, Everlasting Liquid Lipstick and Lock-It Foundation. She specialises in high-performance beauty products that are vegan and cruelty-free.

Kat Von D Beauty has won more than 100 (and counting!) awards globally. The brand is distributed in 36 countries and is available exclusively at SEPHORA and www.katvondbeauty.com.

So whether you’re a beauty junkie, an animal lover or both, wearing Kat Von D means you can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.

kat von d cosmetic range


WIN one of 10 Kat Von D’s Everlasting Liquid Lipsticks valued at $30 each.

Kat’s cult-favourite liquid lipstick drenches your lips in creamy colour and redefines staying power – and we have 10 to give away! The popular full-coverage, high-pigment formula glides over lips like a gloss, but dries to a velvety matte finish that doesn’t bleed or fade. Vitamin E and sunflower seed ensure added comfort for all-day wear.

See entry details below and you can find T&C here.

Images: Kat Von D/Instagram


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The Vegan Company is the go-to digital destination for luxurious, sustainable vegan fashion and beauty. Its mission is to make vegan living stylish, desirable and accessible by connecting people with an ever-growing collection of sustainable, cruelty-free vegan fashion, beauty and feel-good news.

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