The family behind Meat Free Monday is going all out on Animal Agriculture with a self-produced short film.

We’re HUGE fans of fashion designer Stella McCartney, a key driver of sustainable, cruelty free fashion long before it become a trend. And Stella is not the only family member doing her bit for the planet.
The McCartney family is behind Meat Free Monday – a hugely successful campaign started in 2009 to raise awareness and inspire people to make a change in their diets from an easily achievable starting point.

In the years since its launch, many of the world’s leading authorities on climate change have endorsed meat reduction as an effective way of fighting global warming.

In support of Meat Free Monday, the McCartney family – Sir Paul, Stella and sister Mary – have produced a short film called ‘One Day a Week’, which highlights the environmental impact of animal agriculture and encourages people to help by eating less meat.

Narrated by Paul, and featuring Paul, Mary and Stella, plus Woody Harrelson and Emma Stone, the film describes how the beauty of the planet only exists through a delicate balance of climatic conditions – a balance we are disrupting through our insatiable desire for animal products.

“There’s a simple but significant way to help protect the planet and all its inhabitants,”, says Paul. “And it starts with just one day a week. One day without eating animal products can have a huge impact in helping maintain that delicate balance that sustains us all.”

‘One Day a Week’, largely funded by Bloomberg Philanthropies and produced in collaboration with French film director Yann Arthus-Bertrand’s Hope Production, amplifies this message using breathtaking aerial photography.

The film is set to tracks from Paul’s 1997 classical music album Standing Stone, as well as an unreleased song called Botswana.

For anyone still debating where to start, this might just provide the inspiration.