Acclaimed fashion designer Stella McCartney has teamed up with global sporting goods leader Adidas on an autumn/winter 2019 collection that combines innovative eco-tech with iconic design.

Canadian musician Grimes has been announced as the face of the campaign, in a move to ensure the collection stretches its appeal to a new breed of consumer.

The 31-year-old Vancouver-born pop starlet (aka Claire Elise Boucher) is a songwriter, record producer and visual artist. She has so far released two albums, and made headlines last year when she started dating 48-year-old tech billionaire Elon Musk.

She’s also vocal on matters of the environment and has described her upcoming album, Miss_Anthropocene, as “a concept album about the anthropomorphic goddess of climate change: a psychedelic, space-dwelling demon/beauty-queen who relishes the end of the world.”

In a rare interview with the Wall Street Journal earlier this year, she elaborated: “I want to make climate change fun. People don’t care about it, because we’re being guilted. I see the polar bear and want to kill myself. No one wants to look at it, you know? I want to make a reason to look at it. I want to make it beautiful.”

On teaming up with Grimes for the campaign, McCartney told American Vogue:
“Grimes is the perfect embodiment of the Adidas by Stella McCartney core values. She is passionate and outspoken on protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”

A central theme of the AW19 collection is its use of cutting-edge fabrics that help reduce impact on the planet, without compromising performance. These include the use of recycled polyester made with Parley Ocean Plastic (where ocean waste is upcycled into high performance workout wear) and regenerated Econyl yarn (nylon waste from landfills and oceans is recreated into materials that can be reused).

Taking style cues from the Stella McCartney AW19 runway, graphic prints and bold mesh structures are contrasted with Stella’s favourite soft, blush colour palette and earth tones.

This season’s highlights include the new Warpknit Long Sleeve, a high-performance knitted garment with a second skin feel and open hole structure to help athletes stay cool during intense workouts. The new Light Jacket and Run M20 Short compliment the top for a complete versatile training look, both constructed with light, recycled polyester to bring ultimate comfort to any training routine.

Select pieces from the adidas by Stella McCartney FW19 collection will be available online from 15th July on adidas.com and stellamccartney.com.

 

Images courtesy of Adidas x Stella McCartney.