The Beauty Shortlist Mama & Baby Awards celebrate the most loved natural baby, beauty, wellness and eco home products created by ethical brands and tested by experts. 2020 saw a record number of entries from over 16 countries, with winners selected by a panel of specialist independent judges.
global panel included lead judges Katie Hill, founder of eco living magazine My
Green Pod distributed digitally and quarterly with The Guardian to over 6
million readers, Holly Spierings, creative director of Australian natural
makeup brand Eye of Horus and New York based makeup artist and wellness
consultant Denise del Russo (Marie Claire, Teen Vogue,Essence
One of the reasons the Beauty Shortlist Mama & Baby Awards are so trusted is because they’re strictly sponsor-free. Which means you’re getting an expert opinion based solely on a product’s natural credentials and performance. It also means that boutique brands without big advertising budgets get a fair chance to be discovered.
Popularity of natural & organic products continues to grow
“The demand for natural
beauty, baby and household products is accelerating, with more parents intentionally
switching to cleaner and greener products – and in turn, we’re seeing a significant
increase in plant-based, organic-certified product launches to satisfy this
demand,” says awards director Fiona Klonarides.
“The pandemic has put
natural and organic products front and centre in parents’ minds. From totally compostable
baby wipes to aroma-therapeutic sleep sprays, brands are focusing on innovative
ways to provide comfort and peace of mind during this challenging time,
reinforcing the fact that there’s never been a more important time for parents
to choose natural. Plus, keep a look out for “100% home compostable” zero trace
products — an early but important trend.”
Five key trends from the Awards
1. Aromatherapy-centric products Judges saw a significant rise in the number of natural self-care products offering functional benefits through aromatherapy. Stand-outs like pillow mists and room sprays promoted healthy sleep while offering comfort and peace-of-mind.
2. Dual parent and baby products Bathing together provides welcome bonding time for both mother and baby. And for 2020, many new products focused on making the most out of this cherishable ‘us-time’. Dual “mum-and-baby/2-in-1” shampoo and body washes rose to the challenge of providing a relaxing and gentle eco-inspired experience.
3. All-in-one balms Nature’s medicine cabinet has long been a go-to for those who need something gentle but effective to treat life’s minor irritations. This year’s entries saw a record number of multipurpose everyday balms with multiple benefits, designed to ease everything from skin conditions to minor scrapes and stings.
4. Clean cleaners Right now, making home a safe haven is a priority – starting with non-allergenic and non-toxic green cleaning essentials to keep every room in the house germ-free.
5. Planet-friendly packaging Brands are increasingly implementing innovative solutions to the problem of waste that go beyond recycled packaging. Glass was a popular re-useable choice, communicating retro cool. And there was a marked rise in zero waste artisan soap and shampoo and conditioner bar entries, banishing the need for planet-damaging plastic packaging altogether.
2020 Beauty Shortlist Mama & Baby Award Winners
The judges clearly had their work cut out for them with so many categories and incredible brands. If you’re a new mum or parent, make sure you check out the full list of winners. For everyone else, here’s our top five of this year’s beauty winners:
Best Natural/Organic Skincare Brand – International
Best Natural/Organic Product – Eyes
Best New Launch 2020 – Product
Best Hand Lotion
Best Natural Perfume
Other top-scoring brands include VOYA (Best Stretch Mark Cream), SKN-RG (Best Natural/Organic Skincare
Brand – Innovation), Bramley Little B (Best Calming Balm) and Tisserand
Aromatherapy (Best Essential Oil Brand).
The Vegan Company is the go-to digital destination for luxurious, sustainable vegan fashion and beauty. Its mission is to make vegan living stylish, desirable and accessible by connecting people with an ever-growing collection of sustainable, cruelty-free vegan fashion, beauty and feel-good news.
Our writers independently select all products featured on The Vegan Company. We only recommend products and services we love – and think you’ll love too. Just letting you know that when you buy something through our retail links, we may earn an affiliate commission.