At the heart of the vegan message, is to ‘do no harm’, and along with our care of animals, comes a responsibility to our precious environment. I love skincare, fashion and makeup, but I often feel guilt about my level of consumption creating waste. I never imagined there could be a truly guilt free makeup indulgence, but I had never heard of Axiology’s Lip-to-Lid Balmies.
Animal rights activist and long-time vegan, Ericka Rodriguez created Axiology to be a planet first company. As a complement to a full range of vegan lipsticks, Axiology’s newest release, a multi use, zero waste crayon sold in cute little red boxes, was created specifically to address the very urgent need for sustainability in the beauty industry.
Axiology’s customers care not only about ethically sourced, clean and green ingredients, they also want to move away from a reliance on animal industries and toward a sustainable future free from the nightmarish piles of plastic and packaging we have seen choking our diminishing natural environment. Axiology’s Lip-to-Lid Balmies are vegan, packed with antioxidants and pass the ingredient checklist with flying (and achingly beautiful) colours.
With a water-colour finish- delicate yet brilliant colours are easily blended with your fingers for a natural looking lip, cheek and eye colour. The formula is nothing if not intriguing and unique. With so many oils on the ingredients list (no, not palm oil), you might think the texture would be creamy and emollient, but to the contrary, I have found the crayons to be firm and almost dry, imparting a seamless matte, ultimately comfortable and undetectable application. This stalwart formulation ensures that Balmies will not melt, either off your face or into greasy puddles in their little red box.
But what I loved most of all about Lip-to-Lid Balmies, was that the colours were impeccably curated, and truly multi-use. I traced the highlighter along my cupid’s bow, dabbed it on the inner corners of my eyes, and blended it over my browbones, cheekbones, and eyelids. The two colours were interchangeable for lips cheeks and lids, providing a flattering and complete daytime-appropriate look with the bare minimum of fuss. Truly, I’ve looked for a downside, and I can’t find one. I guess that’s why they’re so often sold out.
Sold in a recyclable box made from paper waste collected by a Bali Women’s Co-op, Axiology’s Lip-to-Lid Balmies are each a standard lipstick bullet sized product (3.4g), but without the tube and lid. Just tear the paper as you go, exactly as you did with your crayons at school. Thirteen colours available in singles and trio sets, the Balmies can live and travel safely in their darling little box until you are ready to replace them. I’m keen to grab a few as the perfect ethical gift for my girlfriends, but not before I secure some backups for myself…
Jessica Ferguson grew up on a nudist health farm in the Sunshine Coast hinterland to vegetarian parents, and was raised with ethical consumerism at the forefront of family life. In a small country town in Queensland, these ideals were often viewed as suspicious and against the norm.
While studying a Masters of Teaching, and a Bachelors degree in Anthropology from Sydney University, Jessica spent many years working part time in modelling and television, where her interests in beauty and fashion developed.
Making a sea change to the NSW Hunter Region earlier in 2019 with her surfer husband and twins in tow, has been a revelation, revealing a vibrant and fresh lifestyle, rich with dynamic and motivated people.
Jessica feels this is an exciting time to grow the vegan voice, as we witness an enlivened global movement towards plant-based lifestyles and social awareness.
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