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tread a kinder path


Jessica Ferguson grew up on a nudist health farm in the Sunshine Coast hinterland to vegetarian parents, and was raised with ethical consumerism at the forefront of family life. In a small country town in Queensland, these ideals were often viewed as suspicious and against the norm.

While studying a Masters of Teaching, and a Bachelors degree in Anthropology from Sydney University, Jessica spent many years working part time in modelling and television, where her interests in beauty and fashion developed.

Making a sea change to the NSW Hunter Region earlier in 2019 with her surfer husband and twins in tow, has been a revelation, revealing a vibrant and fresh lifestyle, rich with dynamic and motivated people.

Jessica feels this is an exciting time to grow the vegan voice, as we witness an enlivened global movement towards plant-based lifestyles and social awareness.

Axiology’s Lip-to-Lid Balmies

Axiology’s Lip-to-Lid Balmies; Multi Use, Zero Waste and Supremely Evil Free

At the heart of the vegan message, is to ‘do no harm’, and along with our care of animals, comes a responsibility to our precious environment. I love skincare, fashion and makeup, but I often feel guilt about my level of consumption creating waste. I never imagined there could be a truly guilt free makeup […]

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vegan deodorant

Worried about BO? You’ll Love These 4 Vegan Deodorant Hacks

From lumps in your armpits to painful rashes, natural products that just don’t work and aluminium is not our friend, deodorants are a fraught subject. You’ve tried traditional antiperspirants and deodorants, you’ve tried natural deodorants and crystals, and you’ve found fault with all of them? Me too! So I did a little digging… Formulators have […]

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vegan toothpaste

Vegan Toothpaste – What You Should Know

Have you ever wondered if toothpaste is vegan? Do you stare at all the toothpastes in the supermarket, and wonder which one you should choose? As a vegan, you might be aware that many studies have shown that a diet rich in raw, fresh fruit and vegetables, herbs, green tea and probiotics, will balance and […]

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Drunk Elephant dupe

Save $$ With This Drunk Elephant Protini Polypeptide Cream Dupe!

The hype around clean skin care brand Drunk Elephant, is at fever pitch, with all relevant beauty experts wholeheartedly endorsing the effective formulas, stellar, green ingredients, brand ethics and innovative delivery systems. The only thing holding me back, is the steep pricing. So I found the perfect Drunk Elephant dupe. Everyone has heard about The […]

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vegan beauty

A Bold Vegan Beauty Look For A Brave New World

The principles of the vegan message have never been so urgent. Clearly, the biggest threats to planet Earth involve our intensive exploitation of animals and the environment. Yet we can overcome with all things vegan. Here is a vegan beauty take on an emerging trend. Classic, minimal and modern, a look for quarantine and beyond. […]

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problem skin

Problem Skin Getting You Down? These Vegan Products Will Help

Sometimes our skin lets us down. Spots can erupt overnight, leaving us to cope with a rash of congestion, irritation and inflammation. Given the challenges the world is facing, keeping a positive outlook and bright demeanour can be difficult at the best of times. The last thing we need is an acne attack. From hormonal […]

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10 tips best ever lashes

10 Tips To Achieve Your Best Ever Lashes

A luscious coat of mascara and a slick of tinted lip balm are sometimes all you need to walk out the door knowing ‘You’ve got this’. Here are our top 10 tips for fabulous (cruelty-free!) lashes. 1. Use a lash primer to maximise the volumising and lengthening potential of your mascara. 2. Apply a light […]

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vegan mascaras

Vegan Mascaras To See You Through The Saddest & The Sweatiest

Finding your perfect mascara match is never easy. It’s not only the vegan ingredients that matter, but the formulation must perform under the most trying of circumstances. We cry, we sweat and work in humid climates; we swim and cycle before heading out on the town. And there are those of us who just need […]

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curly fringe

The Curly Fringe Is Bang On Trend

Haven’t you noticed? The fringe is having a major moment. But it’s not so much the glossy, blunt cut, Vidal Sassoon look that has been reawakened. The textured, Woodstock, rock ‘n roll curly fringe is the new ‘it’ style, bringing curly girls out of the shadows and into the limelight. So wave good bye to […]

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Beauty & Makeup Tips

13 Beauty & Makeup Tips – Look Fabulous In A Flash

Hi ho, hi ho, it’s off to work we go. Here are our top beauty & makeup tips for leaving the house looking professional, modern and approachable with a minimum of effort, allowing you that extra 15 minutes to walk the dog before breakfast. Beauty & Makeup Tips: 1. Get in front of the game […]

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nail polish colours

This Season’s Nail Polish Colours Will Warm You Right Up!

Prepare to be bold. The colour for on trend nails this season is a distinctive and radiant orange. If you prefer to start with something more subtle (or your nails aren’t ready to take centre stage) clay and sand colours offer neutral options. Canyon sky blue makes a perfect complement to the warmth of the […]

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best budget beauty brands

Best Brands For Broke Ass Beauties On A Budget

Splurging on beauty never needs to curtailed when so many impressive products are available at bargain prices from trusted, tried and true brands. There’s something undeniably lovely about high end brands. But if you’ve got no cash to splash, don’t despair, because with a little know-how, you can find what you need in a discount […]

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luxe vegan toothpaste

Luxe Vegan Toothpaste? Smile, It’s Lovebyt!

Bathroom beauty tutorials on Youtube often feature plush towels, expensive candles and high end lotions and potions, but have you ever seen a luxe vegan toothpaste among those fancy bottles and plush accessories? Introducing a premium, vegan, Australian toothpaste that comes in three delicious flavours, complete with striking botanical designs by iconic Aussie artist Bruce […]

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vegan foundations

10 Outstanding Vegan Foundations – Beautiful Skin In A Bottle (Or Tube, Or Compact)

With so many makeup brands, and new launches flooding the market, it can be tricky to identify vegan products that tick all the beauty boxes, and have withstood rigorous testing by beauty bloggers and editors, rather than on rabbits or dogs. Your morning makeup routine can be a time and money saving exercise, when you […]

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