As we approach Australia Day, a time when we’re encouraged to eat lamb and “throw another shrimp on the barbie”, it’s heartening to see that Australians are googling the word “vegan” in record numbers – more than any other country in the world!

Google Trends shows that an analysis of searches from around the globe during 2018 positions Australia as No. 1 in having the highest percentage of searches for the word “vegan” out of all searches done IN THE WORLD! Australia even sits ahead of the UK, New Zealand, Canada and the USA. Ozzie Ozzie Ozzie, eh?

According to PETA, the arguments for leaving animal-derived foods off our plates has never been stronger. Every year, billions of animals are slaughtered in the meat, egg and dairy industries, in ways that most of us would consider inhumane. On the environmental front, a growing body of research, supported by the United Nations, suggests a global shift towards a vegan diet is necessary to combat the worst effects of climate change. Then there’s our health, with World Health Organisation placing processed meat high on the list of cancer-causing substances.

“It’s great to see that Aussies are ahead of the curve when it comes to vegan living,” says PETA’s Emily Rice. “Every single person who googles the word ‘vegan’ is finding information that will improve not only their health but also the environment and the lives of animals.”

With record numbers signing up to Veganuary, along with the growing trend of mainstream fast-food outlets introducing vegan options, through to increased ranging of non-dairy options and mock meats in supermarkets (and the recent announcement of a vegan Magnum – watch this space!), we expect our thirst for all thing’s vegan will continue to grow in 2019 and beyond. What a great start to the New Year!

If you’re interested in a vegan lifestyle, be sure to check in with The vegan Company website and Social media channels each day for awesome support, guidance, tips and hints and also, visit PETA’s website and request a freevegan starter kit.



Photo by Miika Laaksonen on Unsplash

About the Author


Co Founder, The Vegan Company.

Prior to launching The Vegan Company, Melissa co-founded Meat Free Week, an award-winning, global campaign aimed at raising awareness of the impact excessive meat consumption and production has on animals, the environment and human health.

Having traded life in the city and a successful career in magazine publishing for the serenity of coastal-country living, Melissa now lives in northern NSW, Australia with her husband, two daughters and a colourful menagerie.

Melissa believes there’s a huge shift occurring in the way the world views and treats animals and is excited to be a part of the global vegan movement driving this.

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