Despite the recent focus on single-use plastics, the problem continues to loom as large as ever. Yes, it’s convenient, but it’s also an environmental disaster. In Australia alone, 5.3 million consumers – that’s 27.1% of the population – purchase single use plastic bottles on a weekly basis. These include bottled water, other drinks and foods, shampoo and conditioner bottles, body wash and many more non-descript plastic containers and lids. Statistics show that a mere 36% of plastic bottles are recycled, resulting in approximately 373 million bottles going to landfill and damaging the environment irreversibly.

Without human intervention, plastic can take anything from 20 to 1000 years to degrade. During this time, its harmful polymers and toxic chemicals pose a major concern to the earth’s ecosystem, contributing to oceanic acidification, environmental ‘dead zones’, and greenhouse gas emissions that exceed 60,000 tonnes per year.

It’s a massive issue and we need brands to think and produce differently. Enter Shampoo with a Purpose – an eco-friendly and family-operated soaping mill that has created four naturally formulated, vegan, and sulphate-free solid cleansing bars as an effective and plastic-free alternative to traditional shampoos and conditioners.

 

With an aim to reduce plastic waste (and provide customers with a first-rate hair cleansing experience), one bar in the gender-neutral range equates to approximately six (yep!) retail sized bottles of traditional shampoo and conditioner.

Creating a familiar lather that is pH balanced for optimal scalp health, the two-in-one bar offers a soap-free cleanse and condition for all hair types. It uses nourishing and sweet smelling ingredients such as Moroccan argan oil, shea butter, sweet almond, sandalwood, seaweed, ginseng, lilly pilly, avocado and Kakadu plum.

Shampoo with a Purpose is the only company in Australia to manufacture solid shampoo bars on commercial soap machinery. It could well be set to revolutionise the natural haircare industry but as consumers, its power to effect change ultimately sits with us.

 

Shampoo with a Purpose 135g cleansing bar, $15. Available online and in selected stores.