So we’ve all heard heaps about Beyond Meat… and we’ve all heard a fair bit about Impossible Meat. And now there’s a true blue Aussie company that’s making a big difference in the vegan space, too. The Alternative Meat Co. products are 100 per cent Australian made and 100 per cent plant based, and not only are they ethically and environmentally friendly, they taste absolutely delicious, too.

The hero of the range is the eponymous Alternative Burger.


Superhero trainer Luke Zocchi (yep, he trains Thor, AKA Chris Hemsworth) teamed up with The Alternative Meat Co. to launch the Alternative Burger in Huxtaburger stores nationally on International Burger Day in May.

Says Luke: “I was stoked to try a locally-made, plant-based burger patty that actually tastes deliciously meaty. Working with The Alternative Meat Co. and Huxtaburger teams, I’ve created an Alternative Burger packed with feel-good ingredients that work if you’re flexi, vegan, vego or a meat-lover.”

But that’s just the beginning. The Alternative Meat Co. has released three new plant-based, non-meat products – the Burger, The Alternative Mince and The Alternative Sausage – and they’re all available nationwide in Coles.

As well as being locally made and 100 per cent plant-based, all products are high in protein and free from preservatives, artificial colours, flavours, GMOs and palm oil. The brand also uses recyclable packaging in all of its products.

So if you’re vegan, vegan curious or even a meat lover looking to do your bit for a more sustainable planet, it’s now easier than ever to walk the talk.

The limited-edition Alternative Burger will be available at Huxtaburger until the end of June. The Alternative Meat range is available in Coles now.

About the Author


Sara is a journalist by trade and spent many happy years editing magazines until people stopped buying them and she was forced to transfer her talents to a brave new digital world. Sara lives in the inner city with two small kids, a dog and a cat, and tries her darndest to live an ethical life.

Sara’s background as a journalist and editor includes lengthy stints on titles such as inside out, donna hay magazine and the Sunday Telegraph (no judgement!). She has freelanced for a plethora of brands including Body + Soul, Marie Claire, GQ and Qantas Insider. She has also worked client side in property, retail, fashion, beauty and food.

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