With so many makeup brands, and new launches flooding the market, it can be tricky to identify vegan products that tick all the beauty boxes, and have withstood rigorous testing by beauty bloggers and editors, rather than on rabbits or dogs.

Your morning makeup routine can be a time and money saving exercise, when you consider the economic sense and long-term investment benefits of using the healthiest and most efficacious skincare ingredients in your foundation. Here is a curated list of some of the very best on the market.

Gressa Corrective Serum Foundation is a powerhouse of botanical magic, worthy of your hard earned cash. It is a unique serum/oil based-formula that leaves the skin with an angelic glow, thanks to the quality of the ingredients used. This luxury formula is my personal favourite, best suited to oily/ combination skin, with a healing complex to improve clarity, balance and radiance with every single use.

Ere Perez Oat Milk Foundation is a skin-like, glowy formula, providing a light to medium coverage that is quite long wearing. It is a reasonably priced foundation offering kindness and skin love to those looking for an outstanding everyday product.

100% Pure BB Cream imparts a very light, luminous and buildable veil for normal to sensitive, dry skin. With pigments derived from fruit, and a mineral SPF 15, the healthy rating of this product is stellar, and perfect for use on your ‘no make-up make-up’ days.

Ilia True Skin Serum Foundation is almost universally adored for it’s reliability and ‘all skin types’ formula. This luxury serum based foundation creates a perfected and natural looking canvas that whispers, “Expensive skin”.


Vapour Atmosphere Soft Focus Foundation is a nourishing formula offering light natural coverage with a soothing and hydrating consistency. It is often used as a clean dupe for conventional luxury foundations (which don’t offer the skincare benefits of this product), as it provides an incredible, ‘lit from within’ glow. It is elegant and believable skin in a bottle.

Ellis Faas Skin Veil Foundation is the professional choice of celebrities and makeup artists due to it’s longwearing, high performance, maximum coverage potential, natural looking finish and hydrating and protective ingredients. Whilst remaining fragrance and paraben free, Ellis Faas Skin Veil is a life-proof, glowing super-hero foundation worthy of it’s very own cape.

Jane Iredale Liquid Minerals looks space age even before you use it. Spheres of mineral pigment are suspended in a lightweight skincare gel. This foundation is dispensed from an airtight pump bottle, leaving each application, rich with actives, as fresh as possible. Ingredients including hyaluronic acid, willow bark extract, vitamin C, co enzyme Q10 and white tea among many others, feature in an impressive cocktail of skin beautifiers.

Alima Pure Pressed Foundation with Rosehip Antioxidant Complex is a portable, refillable powder compact foundation that is simple and quick to apply. The finish is light and mattifying. This is the perfect product for the time-poor modern vegan maven, who needs to minimize packaging and fuss, and maximize beautiful skin.


Josie Maran Matchmaker Serum Foundation uses innovative, self-adjusting pigments in a skincare serum to achieve a weightless, age defying, sheer coverage, for a perfectly hydrated and balanced complexion powered by argan oil. This is the perfect choice for a dry skin, as the nourishing and protective ingredients treat fine lines and pigmentation, leaving a natural and luminous finish.


Cover Fx Custom Cover Drops whilst alone are not a foundation, this product allows you to play alchemist, and custom create your perfect coverage and finish. A few drops mixed into to your favourite vegan skincare; oil, serum, primer or sunscreen, compels you to be the master of your daily foundation routine. Available in 21 shades, and in four undertones, pink, neutral golden and olive, there are endless possibilities for this product. As the seasons change or the occasion requires, you can create a personalised product to suit your every need.

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